Milan Design Week 2018 closed its doors about a week ago. The design event is the biggest at present. It brings the industry’s biggest name together from all over the world. Attracting suppliers, designers and design-lovers, it’s the best setting to experience design at 360°.
We went there to have a look at trends, materials and hoping to discover something new. And let me tell you there were some amazing exhibitions out there so we decided to share the list of our favourite design finds.
TOP 5 exhibitions from Milan Design Week 2018
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Diesel Living – Pop Up Home
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Moroso – Mono Mania Mexico
The showroom in the heart of Brera district, via Pontaccio 8/10 hosted the new textile and furniture collection Mono Mania Mexico, designed by English designer Bethan Laura Wood.
The textile installation was made of jacquard fabrics, prints, carpets, tapestries, vases and furniture. These colourful products are inspired by Bethan’s peculiar obsession with a building that she discovered in Mexico City: the New Basilica of Our Lady of Guadalupe. And in particular its stained windows.
This exhibition was a great example of collaboration between an English designer and an Italian brand. The result is a crossover between hand-craft and mass-production, in an innovative colour palette.
All ph courtesy of Moroso © Alessandro Paderni
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MINI Living – Built by All
Oke Hauser, Creative Lead MINI LIVING, says that: “Real estate’s standards nowadays have to meet individual needs”. As a result, BUILT BY ALL shows how important it is that people take part in the design process. Most of all, a home should reflect the personality of its resident.
The installation took place in Tortona District, the one where Fuorisalone originally started.
Visitors could experience four mock up living spaces, very different from each others depending on the personality of their residents. The “seamstress home” and the “DJ home” were particularly cute!
All ph courtesy of MINI
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DimoreStudio – Perfettamente Imperfetto
This installation is described by DimoreStudio designers as “conceptual yet essential” and it was definitely one of the most Instagrammed of the entire design week.
It started in a silent hallway, where the walls where padded with white spiky acoustic panels.
The other rooms displayed signature pieces from the Studio’s “Progetto Non Finito” and “Oggetti” collections. White plastic covering draped the walls to create an essential atmosphere and let the objects stand out. Some of them are inspired by Milanese and Roman salons of the 1960s.
All ph courtesy of DimoreStudio © Andrea Ferrari
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StudioPepe – Club Unseen
This was one of the best kept secret locations: a former warehouse from the late 1800s. Designed by Arianna Lelli and Chiara Di Pinto, Italian creative directors at StudioPepe, it was a proper private party. Therefore in perfect Milanese style.
They describe it as “Avant-garde atmospheres and cinema influences for immersion in a sophisticated creative imaginary”.
Their idea is that in a moment like the FuoriSalone, which is dense with input, the members of the Club can enjoy an exclusive and informal refuge.
Ph courtesy of StudioPepe
One of the main features? An oversized upholstered piece which occupied a whole room, a citation of the performances of the Radical Design movement of the 1970s. Above it, you could find a cluster of bespoke neon looping light.
In addition the project included augmented reality thanks to the app Aria.
Visitors could access special animated content that narrates the pieces on view and their brands in a poetic way. Also, Aria let visitors interact with the project in a dynamic way, generating videos to share on all the social networks.
Ph courtesy of StudioPepe © Andrea Ferrari
But the real surprise was an eye-catching bar installation in which hidden bartenders dispensed the cocktails.
Ph courtesy of StudioPepe © Giuseppe Dinnella
So, this was our selection from MDW18. How about you? What are your favourite design finds?
Cover photo courtesy of StudioPepe
